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Media literacy

We see media literacy as more than just a set of skills: it’s also about having a conscious, critical and socially involved attitude toward the world around us.

Media literacy involves three fundamental skills: using, understanding and creating media, the pass to citizenship in a digital world. An institutional education is insufficient to acquire these skills, and they are not taught by parents, many of whom find it more difficult to keep up with today’s rapidly developing technology.

Our media literacy program comprises:

Online educational projects

We’re moving our educational activities online because we believe that the internet — the most democratic of all media — is the most appropriate place for them. With the needs of students and teachers in mind, we developed NINATEKA.EDU, a multimedia library of audiovisual content. Our other internet projects include SCREEN 2.0 (film education), School Musicotheque (musical education) and iPSB (the online Polish Biographical Encyclopedia), with many more to come.

Training, seminars, workshops

Schools are tasked with preparing students for life in the information society, but how are we supposed to teach digital natives when their knowledge, though superficial and spotty, is orders of magnitude greater than ours? How are we to talk to these self-appointed experts without acquiring the skills they already posses? For teachers who want to expand and deepen their knowledge of modern educational trends, we created the WORKSHOP 2.0 training project, which has been running since 2012.

Our educational offer also includes workshops on film education and the use of new media in the classroom, as well as medialabs and academic conferences.

Collaboration with the public

We continue to collaborate with non-governmental organizations, educational and cultural institutions, film studios, the press and private individuals whose work inspires us. We strive to develop common standards for working with audiovisual material in the classroom and other educational environments.

Popularizing new media in the classroom

If you’re active in the world of education, we’re bound to meet at a seminar or academic conference devoted to the problems of media literacy in Poland. We participate in seminars, workshops, conferences and expert panels. Feel free to approach us and shower us with questions about our work.

See also