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designed by Matylda Sałajewska

Story-Re-Telling | Exhibition opening

See a selection of projects making use of new, interactive storytelling methods.
FRI   25 / 09 / 2015
19:00  –  20:30
National Film Archive–Audiovisual Institute Wałbrzyska 3/5
02-739 Warsaw
Café Gorączka | Ground floor

Curators: Anna Desponds, Agnieszka Słodownik

After moving online, traditional media lost the ability to monopolize the attention of the audience. On the Internet, content has to compete not only with content in the same time slot, but also with a billion websites. The question is: is it possible to create longform, high-quality narratives in a world where capturing the attention of the viewer and holding onto it for as long as possible is the ultimate objective?

These are the starting points for Story-Re-Telling, an exhibition focused on issues like the nature of the audiovisual, the narrative, the future of media and narrative methods. The exhibition is an attempt at defining “interactive storytelling,” finding a storytelling formula that would work in an era defined by constant struggle for attention and creating a proper context for focused consumption of longform narratives, an environment free of unnecessary, distracting stimuli. These efforts are further reflected in the three thematic routes for the exhibition: Interactive Storytelling, The Economy of Attention, and The Slow Web.

Interactive Storytelling introduces and explores the subject of new audiovisual forms, The Economy of Attention examines the issues revolving around the permanent deficit of time and the consumers’ inability to maintain focus for extended periods of time, whereas The Slow Web creates a space that facilitates immersion in longform narratives. The three routes will be complemented by a special kids’ corner and an evening presentation of a music video set.

Why an Exhibiton and Not Another Website?

The majority of the projects presented at the exhibition can be found on the Internet where−as noted by new media artist May Abdalla−creating and directing a complete, comprehensive experience is much more difficult than at the cinema or in a gallery. And for the majority of media, reception and consumption of content is shaped and influenced primarily by the context in which it is presented. To quote Abraham Maslow, “if all you have is a hammer, everything looks like a nail.”

That’s why we decided to create an exhibition that will allow the attendees to experience the presented projects in a specially arranged environment, much more conducive to focus and attentiveness. We want attendance to become experience.

– Anna Desponds

Thematic Routes

Interactive Storytelling

A very approachable introduction into the issues surrounding new narratives. What are cross-media projects? How does modern storytelling look, how do we tell stories with interactions, multimedia, video game mechanics, and other methods brought forward by the advent of digital culture? How does the role of the audience change?

How long does the route take: 90 minutes.

Location: The Minimax Auditorium, ground floor

The Economy of Attention

Nowadays, it is much harder to capture and hold the attention of the audience. It’s a commodity that has to be fought for. Projects selected for this route−short forms and interactions−examine and explore issues like permanent lack of time and the overabundance of media.

How long does the route take: 45 minutes.

Location: passages, corridors, and stairways.

The Slow Web

After a brief infatuation with ever shorter forms, online culture is finding its way back to longform narratives and forms that require time, attention, and−the keyword here−engagement. Projects selected for this route focus on long narrative forms, especially webdocs, podcasts, and multimedia storytelling. Most of the works are presented in English.

How long does the route take: 120 minutes.

Location: selected spaces in different areas of the building

Companion Events

Kids’ Corner

Projects for kids that will surely be of interest to the adults and projects for adults that kids also will find very interesting

Location: Cafe Gorączka room, ground floor

Music Videos

For the entire duration of the festival (September 25-27, 2015, from 20.30 to 22.30) the courtyard will be host to a presentation of interactive music videos. Everyone will have a chance to assume the role of a VJ and animate the images appearing on a huge screen covering the facade of the NInA building.

Location: the Four Seasons courtyard


See also