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Wacław Andrzej Marat, mat. prasowe FINA

On the need for media education | International conference

During the event, participants will endeavour to identify the situation in media education, as well as needs and challenges related to social communication nowadays.
THU   15 / 11 / 2018
09:30  –  19:00
National Film Archive – Audiovisual Institute Wałbrzyska 3/5
02-739 Warsaw
The Promised Land room | 1st floor

Please be cordially invited to the conference, co-organised by the National Film Archive – Audiovisual Institute (FINA), Polish National Commission for UNESCO and the Academy of Fine Arts in Warsaw. As we hope, the event will be a good opportunity for experts, practitioners, diverse milieus involved in the field of media, information and digital education to share their views and experiences. Following issues will be debated:

- fake news, automated information dissemination, profiling, post-truth, etc. – as challenges for media education;  

- the language of the media as the language of the arts – especially of visual arts – and problems in its understanding as a hindrance to understanding the media messages;

- cyber- and neuropsychology issues in the context of media education;

- the presence of media education at various levels of formal education, including teachers’ education; media education as lifelong education;


9:30-10:00 Registration of participants

10:00-10:20 Opening 

10:20-12:30 Debate 1: On the need for media education today: the significance of social awareness in the time of dynamic change

Moderator: Prof. Sławomir Ratajski, Polish National Commission for UNESCO / Academy of Fine Arts in Warsaw

Panellists (in alphabetic order):

  • Prof. Piotr Francuz, The John Paul II Catholic University of Lublin: Entangled in the media. A perspective of evolutionary psychology and cognitive neuroscience
  • Prof. Divina Frau-Meigs, Sorbonne-Nouvelle University, Paris: Fakenews, radicalization and other information disorders – lessons learnt for Media and Information Literacy
  • Prof. Wiesław Godzic, SWPS University of Social Sciences and Humanities, Warsaw: War of images or media semiotic guerrilla
  • Prof. Ryszard Kluszczyński, University of Lodz: On the language of media- and post-media arts
  • Prof. Agnieszka Ogonowska, Pedagogical University, Krakow: Media education in a cyberpsychology context – new perspectives for research on media and media users in the media civilisation of nowadays

12:30-13:40 Lunch

13:40-15:50 Debate 2: The ways different forms of education address societal challenges in the field of Media and Information Literacy

Moderator: Dr Grzegorz Ptaszek, Polish Association for Media Education and AGH University of Science and Technology, Krakow

Panellists (in alphabetic order):

  • Dorota Górecka, Modern Poland Foundation, Warsaw: Media education and the Third Sector – fashion or mission?
  • Rafał Lew-Starowicz, Ministry of National Education: Media education in Polish education system
  • Leo Munyao Mutisya, Media Council of Kenya: Countering fake news and hate speech in mainstream media – a case for sustained and coordinated media literacy programmes in Kenya
  • Dr Leo Pekkala, Audiovisual Institute of Finland / Osaile Company: Possible ways to promote media education
  • Guna Spurava, University of Latvia, Riga: Young people and media education in Latvia – from the research to school curriculum
  • Prof. Jakub Wróblewski, Academy of Fine Arts in Warsaw: Deepfakes, lyrebirds and transhumanism – on misuse and ethics in an algorithm civilisation

15:50-16:10 Coffee break

16:10-18:20 Debate 3: “What to do?” What actions should be undertaken to ensure an efficient media education for present and future generations?

Moderator: Prof. R. Kluszczyński

Panellists (in alphabetic order): 

  • Prof. Mateja Rek, Faculty of Media, Ljubljana: Preschool media education in Slovenia – the state, challenges and possibilities
  • Prof. Krystyna Szafraniec, University of Toruń: Media education and the youth’s life space
  • Dr Zuzanna Wiorogórska, University of Warsaw: The role of libraries in media education
  • Dr Dorota Żelechowska, Adam Mickiewicz University in Poznań: The importance of psychological training in media education on the example of the Human 2.0 training programme

18:20-18:30 Coffee break

18:30-19:00 Conclusions:

Prof. Michał Federowicz, Institute of Philosophy and Sociology, Polish Academy of Sciences, Prof. S. Ratajski

19:00-21:00 A glass of wine for all participants in Iluminacja Cafe


Number of places: 60

Contact to the organiser: Tomasz Komorowski, Polish National Commission for UNESCO, t.komorowski@unesco.pl or Ewa Korzeniowska, FINA, ewa.korzeniowska@nina.gov.pl


The conference takes place at FINA at Wałbrzyska 3/5, 02-739 Warsaw. 

Click here to learn how to get there. 


Organisation of an international conference on media education”: financed from resources of the Ministry of Culture and National Heritage. 


See also